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Using Google Adwords

Last Updated: Sep 12, 2016 10:17PM EDT

Where do I place my Google Adwords tracking code

Last updated Sep 30, 2015
If you'd like to know which of your keywords best leads to sales, you should integrate your Google AdWords account with your store 

How to set up AdWords Conversion Tracking

1. Go to your Google AdWords back-end and open the "Tools and Analysis → Conversions" page. Press the "New Conversion" button. Enter your conversion name and press "Save and continue".

2. Set up conversion settings. 
  • Set "Conversion category" to "Purchase/Sale".
  • Set "Page security level" to "HTTP" or "HTTPS", if your store page uses a secure HTTPS protocol (most likely it does not)
  • Set "Conversion value" to %order_total%, it will allow you to dynamically track each sale value. 
  • Set "Tracking indicator" to "Don't add a notification" if you site's privacy policy mentions that customers' actions are tracked.
  • Press "Save and continue".
 
3. Select the "I make changes to the code" option and copy the code snippet to your clipboard, or save it to a text file.
Press "Done".

4. Log in to you control panel and make sure that you are on a paid plan which allows you to embed tracking codes to the last checkout page. Open the "System Settings → General → Cart" page and find the "Checkout options" section. Enable the "Affiliate code on "Thank you for your order" page" option.

Then enter your saved tracking code and save the changes.

A detailed instruction is also available at support.google.com/adwords/bin/answer.py?hl=en&answer=1722054
 

FAQ

When I check the source code of my Thank you for order page the Adwords conversion code is not being reflected there. Why?

If you inspect the page source code via the browser's 'View page source' tool, you won't see the tracking code you entered in your control panel when setting up Adwords tracking. That is actually expected behavior. Your store is an AJAX application and everything in your store is delivered to the web page dynamically by JavaScript. The tracking code is loaded dynamically as well - when the order confirmation page opens, the tracking code loads and executes in background. It is how it is supposed to work. So please do not worry you do not see it in the page source. If you want to inspect the code and debug it, you should use developers tools in a browser (e.g. the built-in Chrome's developer tools or FireBug in FireFox).

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