Social networks are a booming topic of todays internet. the Online Store, being one of the most advanced and innovating solutions for e-commerce, integrates to the social networks and enables social interactions in a number of ways, including:
- the ability to expose your store front right on the social network (or networks) of your choice, allowing the users of the social networks to make their purchase right there and without visiting your website;
- allowing your customers to share the links to your products via various social networks, promoting and recommending your products to their friends and contacts.
You can install your Online Store right onto the Facebook, so that your fans can go shopping without leaving their favorite social network. There is a study conducted that shows a 15% of the revenue growth for the store owners who put the store front not only to their site, but to their Facebook page too
The Online Store supports Facebook's Like and Send buttons natively for your products in the store, so that your customers can Like your products from all of your storefronts, or send the link to the product to their contact via Facebook.
To enable FB Like and Send buttons, please, see the control panel → System Settings → Social tools → Share buttons.
The Online Store supports FB Comments on each of your products separately.
To enable FB comment, please, see control panel → System Settings → Social Tools → FB Comments.
It is also possible to establish a setup to moderate your comments.
Sometimes customers are not sure what to purchase or if they want this particular item. Just enable this feature System Settings → Social Tools → Ask Friends and your customers will see “Ask for Advice” link on a product page. It will encourage users to share information about products they want to purchase to their Facebook friends, so your store will get some new visitors and potential buyers.
To enable the FB 'Ask friends' feature, please see control panel → System Settings → Social Tools → Ask Friends
The Online Store can be embedded into the sites supporting the OpenSocial via the Google Gadget.
VK.Com is a social network extremely popular in Russia.
Stores can be installed into the VK.com social network (former vKontakte, the largest russian social network) via a special application
VK.com features the Like buttons generally similar to the ones from Facebook. The Online Store allows a store owner to enable such buttons in the store front and engage the fans from VK.com to share the links to the products.
To enable VK.com Like buttons, please, see the control panel → System Settings → Social tools → Share buttons.
The Online Store supports a number of social sharing buttons, including the ones from:
A store owner can share a link to a product on the brand's social account right from the control panel.
With the Online Store, it is possible for the buyers to socially share the links to the products they just purchased. This information, visible to the friends of your buyers, will likely encourage them to buy the same item too, and the post will contain the link to the product in your store, so they can easily do that.
The store owner can enable this feature in the control panel → System Settings → Social Tools → Share Purchase
This problem is caused by the Facebook bug: for certain Facebook users the comment box does not appear when clicking the like button, yet the invisible iframe for that box still appears, overlapping some site contents and preventing user from accessing page elements (though they are still visible, since the iframe is transparent). The bug is filed here: http://bugs.developers.facebook.net/show_bug.cgi?id=16649